Cadbury Brand And Marketing Strategies Essay - 3826 Words

Why this brand / product is chosen by the group Our group chose Cadbury as Cadbury is one of the leading confectionary brands around the world and they have a long history of making chocolates. Cadbury also has a few advertisements and marketing strategies that we can work with and we would like to find out the secret behind Cadbury’s overwhelming popularity. Company’s background and information Cadbury is a multinational confectionary company and has its roots in Birmingham, United Kingdom. It was founded as a grocer’s shop in 1824 by John Cadbury where he also sold cocoa and drinking chocolate before becoming a commercial brand. His brother, Benjamin joined him in his business in 1847 after expansion but their partnership was dissolved in 1860s as they hit a low point. The business was then passed down to his sons, Richard and George after he had retired due to poor health. From a family-run business, it merged with Quaker confectioner J.S. Fry and Sons Ltd in 1919 before briefly merging with Schwepps in 1969 and demerged in 2008. It was then bought by Krafts Food in 2010. Currently, Cadbury is owned by Mondelez International. Some of their most well-known products are Dairy Milk chocolate, followed by the Crà ¨me Egg and Roses boxed chocolates. The iconic Cadbury Dairy Milk chocolate was made by George Cadbury Jnr and launched in June 1905 which remains a huge success even today. As at 2010, Cadbury is the second largest confectionary company globally, behindShow MoreRelatedMarketing Strategy of Nestle vs Cadbury1313 Words   |  6 PagesASSIGNMENT ON MARKETING STRATEGY OF NESTLE VS CADBURY (COMPARATIVE) [pic] PRESENTED BY: SWATI SAXENA SWATI SINGH URVASHI DUBEY TASMIYA Group:33 MANAGEMET OF BUSINESS ADMINISTRATION SHRI RAMSWAROOP GROUP OF PROFESSIONAL COLLEGES What is marketing strategy? Marketing strategy  is defined by  David Aaker  as a process that can allow an organizationRead MoreBranding and brand management: Cadbury1228 Words   |  5 PagesWhat is a brand? A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them form those of competitors Essentially a marketers promise is to deliver a specific set of features, benefits and services consistently to the buyers Cadburys best tasting chocolate constitutes the main ingredient of much of these products including everything from solid blocks to chocolate filled barsRead MoreCadbury1549 Words   |  7 Pagese.) Marketing Strategies: Cadbury Dairy milk is in the mature stage of the product life cycle, the reason being is that it is a well-established product since 1905. The maturity point is generally reached when about half the potential users have adopted the product. Since Cadbury Dairy Milk is Australia’s favourite chocolate, it is safe to say that there is already consumer trust and loyalty to the brand. However customers still need continued satisfaction and loyalty, built on lower cost, differentiationRead MoreSnapple Case Study948 Words   |  4 PagesSnapple’s brand equity was driven by how unique and popular the product became almost immediately. By 1994, it had grown substantially and was known as a popular and user friendly â€Å"ready-to-drink† beverage. The huge growth Snapple was able to achieve was due in part to the almost cultish fan base that Snapple developed. For example, a family in New Jersey even gave their son the middle name Snapple. Studies showed that ready-to-dri nk beverages were selected almost strictly based upon fashion, tasteRead MoreCadbury Beverages Case1524 Words   |  7 PagesCompany Description Cadbury Beverages, Inc. is the beverage division of Cadbury Schweppes PLC, a major global soft drink and confectionery marketer. In 1989, Cadbury Schweppes PLC had worldwide sales of $4.6 billion, which were produced by product sales in more than 110 countries. Cadbury Schweppes PLC headquarters are located in London, England; Cadbury Beverages, Inc. worldwide headquarters are in Stamford, Connecticut. Cadbury Schweppes PLC has the distinction of being the world’sRead MoreBrand Exploratory1342 Words   |  6 PagesBrand Exploratory A brand audit is a detailed assessment of a brand’s current ranking in the market compared to other competitors. It provides information on how the business is performing in the market. A brand audit also aims at examining the image and reputation of the brand as perceived by customers. The two key elements of brand audit are brand inventory and brand exploratory. Brand inventory provides up to date itinerary of how a company markets and brands its products. On the other hand,Read MoreEssay about Cadbury Beverages Case Analysis912 Words   |  4 PagesRUNNING HEAD: CADBURY BEVERAGES INC. CASE ANALYSIS Cadbury Beverages Inc. Case Analysis October 3, 2010 Cadbury Beverages, Inc. Case Analysis Marketing executives at Cadbury Beverages, Inc. want to re-launch the following brands: Crush, Hires, and Sun-Drop soft drinks. However, Cadbury has seen several challenges arise in the eve of their next attempt to lead the market. Senior marketing executives decided to focus generally on the Crush brand of fruit flavored carbonated beverages. TheRead MoreD1- Evaluate the Effectiveness of the Use of Techniques in Marketing Products in One Organisation1466 Words   |  6 PagesI will evaluate the effectiveness of the marketing techniques used by Cadbury. Overall the marketing techniques used by Cadbury have worked out extremely well, for every technique used, Cadbury have come out successful, they have made millions in profit. They continue to make lots of new products and gain more and more customers at the same time. Where Cadbury has used the marketing strategy of branding they have been massively successful, their logo is iconic, it is recognised worldwide, it isRead MoreMarketing Assignment Task 11119 Words   |  5 Pagesï » ¿Unit 3: Marketing Assignment Task 1 Marketing is the management process responsible for identifying, anticipating and sufficient customer requirements beneficially. http://www.getin2marketing.com/discover/what-is-marketing This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’. It is a process and not just the production of a singleRead MoreCase Study Analysis: Cadbury1460 Words   |  6 PagesAnalysis: Cadbury Beverages, Inc. Crush Brand  ® Case Analysis: Cadbury Beverages, Inc. Crush Brand  ® Luis Villagomez Grand Canyon University MKT 450 September 23, 2012 Case Analysis: Cadbury Beverages, Inc. Crush Brand  ® The carbonated soft drink production industry encompasses firms that blend various ingredients with carbonated water and also package and distribute for resale (IBIS World). With the full industry definition that Cadbury Beverages

AGs Seek Sex Offender Data from MySpace Free Essays

The article â€Å"AGs Seek Sex Offender Data from MySpace†Ã‚   by Associated Press writer Samuel Spies, discussed recent events where law enforcement officials have taken measures to obtain names of registered sex offenders who are members of   the website MySpace.com. According to the article, attorney generals from eight states which include: Ohio, Mississippi,   North Carolina, Pennsylvania, Idaho, New Hampshire, Connecticut, and Georgia have requested that MySpace, which is used for social networking give them information on the number of registered sex offenders using MySpace and where those offenders reside. We will write a custom essay sample on AGs Seek Sex Offender Data from MySpace or any similar topic only for you Order Now The attorney generals have also asked MySpace to inform them on the measures they have taken to remove sex offenders from their site and what they have done to caution MySpace members about sex offenders.   Some of the attorney generals feel that Myspace is the biggest networking site, thus MySpace should identify offenders who use their networking site to prey on children. The article also discussed how MySpace has partnered with Sentinel Tech Holding Corp. to create a database of sex offenders, which has found that a large number of sex offenders are Myspace members.   MySpace has also begun using software that identifies and removes sex offenders from their site. MySpace officials also stated that; MySpace will send any identified sex offender’s information to the National Center for Missing and Exploited Children, who would then forward the information to law enforcement.   There have been numerous MySpace related crimes committed against children; therefore the attorney general of North Carolina wants to pass legislation, which makes it a felony for sex offenders to register on social networking sites. At the moment it is unknown whether MySpace is going to cooperate with the requests of the attorney generals.   Reference Spies, S. (May 14, 2007). AGs Seek Sex Offender Data from MySpace. Retrieved May 21, 2007, from http://abcnews.go.com/US/WireStory?id=3174533page=1. How to cite AGs Seek Sex Offender Data from MySpace, Papers

Cell Phone Use While Driving free essay sample

A discussion on the use of cell phones while driving. This paper presents a clear and concise argument against the use of cell phones while operating a motor vehicle. The author uses an extensive biography to present the case for regulation of cell phone use. This includes the discussion of legislation in Europe and other parts of the world that requires the use of a hands-free device if a person wants to talk on their cell phone while driving. There is extensive discussion of proposed legislation in several states, which is backed up by many different studies that illustrate the dangers involved with increased cell phone use by drivers of motor vehicles. The author makes the argument that the increase in cell phone use and the dangers that have presented themselves from this use, need to be matched by legislation designed to protect the public from the dangers of this wireless phenomenon. We will write a custom essay sample on Cell Phone Use While Driving or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One of the most infamous studies was that of 699 collisions involving vehicles that had cell phones that was published in the New England Journal of Medicine. Researchers concluded the risk of a collision when using a cell phone was four times higher than the risk when a cell phone was not being used. (Moore p. 30-32, Redelmeier). It was also shown that dialing and answering a phone provide the same impairment as driving while intoxicated. (Moore p. 30-32, Redelmeier). The report found no distinction in safety between hand-held cell phone devices and hands-free devices. (Moore p. 30-32, Redelmeier).

Internal capabilities and core competencies free essay sample

The importance of efficiency particularly in running a business provides a major opportunity for Singapore Airlines (SIA) to successfully deliver optimum value to its customers. According to Lacar(2009),SIA introduced ground-breaking in-flight services with relation to the latest technological advancements. For example,the innovative Raffles Class Space-Bed which provides passengers the ultimate luxury and comfort in their travelling experience (Anon, 2005). In addition, SIA provides services such as in-flight movies and superior food. SIA flight attendant, Singapore Girl is personification of Asian values and hospitality described as an icon that links SIA’s commitment to service excellence (Hasan, 2009). These activities correspond with the highly skilled management team in terms of formulating effective marketing strategies. 1.2 Aircraft fleets Continuous introductions of aircrafts are conducted by Singapore Airlines, with the assistance of rapid technological advancements, SIA managed to introduce new aircrafts with a larger passenger capacity and also implement fuel-efficient technology (Lacar, 2009). In fact, SIA was the largest operators of the Boeing 777 in the year 2005 which implies that the internal capabilities of SIA on being able to introduce the most updated models of aircraft is a major factor for the success of SIA despite being overtaken by Emirates Airlines in 2009. We will write a custom essay sample on Internal capabilities and core competencies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is an indication that SIA are capable of being one of the leaders in the airline industry due to continuous improvements. 1.3 Information technology Information technology and effective communications lead to the enhancement of customer services, particularly in terms of improving the efficiency especially due to the fact that the airline industry is a service industry. According to Singapore Airlines (2012), the introduction of the In-Flight connectivity allowed SIA to take advantage of the IT industry to bring internet and mobile data services. Doganis (2006) states that the use of IT can reduce operating costs such as the introduction of online booking and check-in services reduces the need for customers to book via a travel agent which would be more costly as SIA’s website is regarded as one of the most user-friendly and advanced websites in the airline industry. 1.4 Market Potential Singapore Airlines has managed to grow into one of the leading airline carriers in the world (Lacar, 2009). SIA’s reputation has been greatly enhanced due to its continuous innovations and numerous core competencies despite facing the challenges. SIA possesses a strong position particularly in Asia and ‘Kangaroo Routes’ (Singapore Business Review, 2013). There is a strong market potential particularly in emerging countries such as India and China. The CEO of Singapore Airlines has mentioned that the firm open to investment opportunities especially in India due to the numerous world class airports that are evident in India which could prove to be a second hub for flights to European countries (Phillip, 2013). Despite failing twice in the Indian market in 1970 and 2001, India is seen as one of the most potentially lucrative markets in the world. In terms of the US market, due to the dropping of non-stop flights, SIA’s total capacity in the US market are estimated to drop by 16% to about 22,000 weekly seats (CAPA, 2013). 1.5 Market Opportunities Due to the strong market potential in the emerging countries particularly India and China, there are major opportunities for SIA to increase its flight destinations. Phillip (2013) states that the market in India is relatively more open to foreign investment in recent years and may prove to be an instrumental factor for SIA to seize this opportunity to undergo expansion. Besides opportunities to implement new technology advancements to increase customer experience, there is a largely untapped ‘secret weapon’ in terms of investing in the low-cost airline market (Lacar, 2009). 1.6 Competitive Situation In 2006, SIA became the airline with the highest stock market value in the world. However, due to rapid competition particularly from Middle Eastern airline companies such as Emirates and Etihad, SIA experienced a major 12% fall in passenger count since 2008 (Fickling, 2012). SIA faces more challenges as Emirates Airlines and Qatar Airways expand their central hubs and are able to win premium passengers with improved front-cabin service (Tsang, 2013a). Intense competition can be observed nowadays particularly due to the increase of low cost airlines obtains an ever increasing market share in the aviation industry. 2.0 Identification of Problems and Issues 2.1 Problems and Issues 2.1.1 Brand Identity Singapore Airlines has well known with its identity of premium brand.According to IATA,premium traffic grew by 2.9% for the first 5 months of 2013, against a 4.3% growth in overall passenger traffic (Tsang, 2013b). The figure shows company lose considerable market position and recognised could not continue to Asia budget airline market over the past four years (Tsang, 2013a). 2.1.2 Operating Loss Singapore Airlines faces a challenging and unpredictable operating environment with instability in economic climate in the Eurozone and sluggish recover in United States. Furthermore, fuel prices remain persistently high. Singapore Airline’s operating loss widened to a $214.2 million after-tax loss represent 375% deterioration over the $121.8 million net profit (Tsang, 2013b).Passenger yieldfell to 11.1 Singapore cents per RPK in FY13/14 first-quarter.The cargo business faces an issue of overcapacity in the marketwhich will add pressure onloads and yields (CAPA, 2013). 2.1.3 Intense Competition The airline has been criticised for an alleged lack of strategic vision and intensifying competition in the market. The new trend of changing landscape marked by the growth of low-budget carrier and premium long-haul market,primarily from Middle Eastern carriers underminedpremium yield of Singapore Airlines. 2.2 Strategic Alternatives Singapore Airline should implement campaign activity to re-branding their strategyto launch premium economy class in growing emerging economies.The proposed strategy will minimise the risk of low demand of first-class seats and maximise revenue of the lower end market. As the wealthy population increases in emerging market. Another approach of SIAopportunities in forging close partnership with India. It would avoid the high fuel costs and intensifies of low fares competition.While the overall Asia market is growing, SIA must exploit the full potential of the market and equity stakes in airlines. 3.0 Strategic Gap The competition continues to intensify and the product gapSIA enjoyed for several years over competitors has narrowed significantly and unprofitable. SIA has perceived as leader in stylish innovation in the past few years, usurped as the world’s best premium airline. However, there is a deterioration of product challenged by image issue and customer’s expectations that frequently copied by competitors.Numerous core competencies like in-flight service, aircraft fleets, and efficient information techonology has provided convenient to the current passengers, however customer has higher expectation each day. It increased along with the expansion of Emirates and Qatar as centrally located hubs and switched passengers attracted to its improved front-cabin service (Tsang, 2013a). To bridging the gap, SIA should respond to demand of renewal the current facilities, new service ideas or partnership within the next 5 years. Company can successfully close the competitive gap with the renewal of business demands to stay ahead of competitors. 4.0 Customer or Buyer Targets Based on the proposed strategies, Singapore Airlines can target customers such as professionals, white collared and businessman who are travel frequently to other countries for their business meetings or visits. They are more conscious on service quality and price. Other than that, it can focus on few markets such as countries in Asia Pacific region such as India and China as these are emerging countries with high purchasing power parity since their level of middle income class is increasing day by day due to their fast growing economy. These emerging counties has a large population which enable Singapore Airlines to gain market share by entering these markets and become market leader in these regions by joint venture or alliance with local airlines company. 5.0 Competitive Situation and Competitior Profile 5.1 Competitor Profile Although Singapore Airlines has a few significant competitors that provide similar service and cheaper air fares around the world (Morningstar, 2005). The key rivals of Singapore Airlines can be categorized into Middle East carriers and Asian low-cost carriers. Middle East carriers Singapore Air faces challenging competition from Emirates Airline and Qatar Airways on Europe-Asia routes which are known as â€Å"Kangaroo Route† between Europe and Oceania as both competitors expand their more centrally located hubs and win premium passengers with improved front-cabin service (Fickling, 2012). Middle East carriers are more focus on the quality such as Emirates and Qataras they invest millions in upgrading lounges and enhancing services (CNBC, 2013). Also, Qantas Airways and Emirates are forming an alliance that opens up the Australian firm’s domestic network of more than 50 destinations to the Dubai-based airline. Asian low-cost carriers Low-fare airlines accounted 30 percent of seat capacity at Singapore low-cost carriers that are focus on price sensitivity competition such as Air Asia and Jetstar targeted regional and economy travelers as their customers by offering fares that are cheaper up to four times than SIA’s fares (Park,2013). Air Asia’s cut-rate pricing on Southeast Asian routes and the emergence of new rivals such as the Lion Air group from Indonesia increase the intensity of competition among airlines industry. 5.2 Competitive Situation As now population of emerging countries’ income level is moving to middle class, the demand for premium economy class will increase compare to economy class. The weak global economic performance boosted the emerging markets with the strongest growth in Africa, Latin America, and Middle East (Onyango, 2013). For instance, Cathay Pacific and Qantas offer customers premium economy tickets to satisfy the needs and demand of customers who are willing to pay more for better services and comfort but not willing to pay for business class fares. This will lead to a price war lastly as airlines company start reduce their fares of premium seat in order to gain market share and stay competitive. Moreover, Qantas and Cathay Pacific upgraded premium products as well. Besides, Singapore Airlines can carry out joint venture or alliance with other airplane industry as their strategy. The Indian government permitted foreign carriers to invest up to 49%(Bahre, 2013). By adopting this strategy, it is easier for Singapore Airlines to penetrate into Indian market as the restriction and barriers of government become relatively low. There will occur the restructuring and re-consolidation of company in the airlines industry as other airlines company will go for similar strategy in order to stay competitive and increase their market share. 6.0 Segmentation, Targeting, and Positioning

Outstanding Ideas for a Subject Fair and Guidelines

Outstanding Ideas for a Subject Fair and Guidelines Science Fair Projects: What You Need to Know A science fair project is one of the most popular assignments to test what students have learned in the class. When completing such a task, you need to research the chosen problem, offer the best solutions and design a way to test offered ideas. Such experiments are quite popular in high schools, but they require more skills than just basic knowledge of the subject. Distinguishing features of such assignments are originality, research and analytical skills. Your project should also be relevant to the latest technologies and inventions. It should contribute to the society and offer a solution to one of the modern problems. The best ideas for your science fair project There are many ideas, which will help you to get started. They differ depending on your academic level because you need to understand the discussed topic freely. Below you will find lists of great ideas for your science fair project depending on the grade and subjects. Elementary topics The following ideas are designed for students of a 4th grade. They aim to show what you have learned during your 3rd and 4th grade, so don’t hesitate to choose the one, which suits you the most: How do seeds germinate; Soda carbonation; How soil erosion can be prevented; How Easter eggs are dyed; Is it possible to have a color-mixed crystal? Usage of hydrogel crystals in detecting humidity; Insulators and conductors; Factors, which cause dew; How soil erosion can be prevented? Various taste zones of our tongue. Middle school topics 8th grade students should be able to perform all the skills they have gained in the 5, 6, 7 and 8th grades. Here are some of the best topics: Can chewing gum make students smarter? Dependence on solar power on temperature; Influence of light on plants; How fabric softener influences different types of fabrics; Do we have a blind spot? Electromagnetic trains: how they work; How to power a radio, using solar power; How smell and taste interlink; Ways to clear up an oxidized coin; Impact of music on different biological species. Ideas for various subjects During high school students need to face multiple subjects and very often teachers simply ask them to invent the topic independently. We have some ideas for you! Chemistry Influence of acids on corrosion; How to turn milk to plastic; Homemade PH paper; Solution for soluble separation; How to identify chemical substances. Electronics and electricity Medical applications, which remind when you need to take pills; How to make a dimmer switch; Magnets to detect current; Brightness and current; Wire recording. Food science and cooking How to determine the content of iodine in salt; Does the level of sugar differ depending on fruit ripening? How much water dried beans absorb; How to choose the right pot; How to measure the sweetness of your meal. Microbiology Resistance of antibiotics; How to minimize bacteria, while cooking meat; Use of disinfectants. Power and energy How to turn oil to fuel; Energy of biomass; How to extract energy from the ocean? Usage of hydropower; Creating a solar oven on your own. How to choose the most suitable science fair project topic Once you get familiar with various ideas for your science fair, you need to decide which suits you the most. It can be very challenging not knowing where to start and what to do. That is why we offer you some tips to choose a perfect idea: Does the topic meet the teacher’s requirements? The chosen idea must fulfill all of the requirements, because you risk of being disqualified; Can you complete the project? The chosen topic must fit your skills. If you select a difficult idea you will need more time to complete it and will most likely have to turn for side assistance; Can you deliver it on time? Long-lasting projects may result in late delivery, which can influence your final grade. Choose a topic, which you can surely deliver before the deadline; Make sure you are able to provide all the tools and items, required by the experiment. If you have a limited budget, you won’t be able to conduct a science fair project, which requires expensive equipment.

How Does Reedsy Select its Publishing Professionals

How Does Reedsy Select its Publishing Professionals How Does Reedsy Select its Publishing Professionals? "How do you select the editors and designers featured on your marketplace?" This is one of the questions we get most often at Reedsy, probably because we can’t help bragging (loudly and often) about the quality of our publishing professionals.The curation of our marketplace is what makes us a truly incomparable player in the industry. Over 15,000 publishing professionals (editors, designers, illustrators, publicists, marketers and translators) have applied to be featured on our site. Currently, only 1,100 have been accepted.Reviewing thousands of profilesSo how do people apply, exactly? It's pretty simple: professionals only need to sign up through our landing page and indicate during the onboarding process that they want to register as "professionals". Once signed up, we prompt them to fill in a Reedsy profile - a page that compiles all their professional information, from work experience to portfolio items to work philosophy.These profiles are public, which means Reedsy pro fessionals can use them as websites or landing pages for all professional activity. More importantly, profiles form the core of our quality control process.First, we make sure professionals who are serious about being listed on Reedsy complete their profile as exhaustively as possible. Our curation team reviews all new, fully finished profiles once a week, at which point they separate the ones who merit inclusion on our marketplace from the rest. If you visit our service pages, you will see a few examples of professionals who have been accepted, and will be able to click through to their public profiles.Our selection criteriaSo how do we determine who to activate? Naturally, the decision is ultimately somewhat subjective as it is made by actual people (not algorithms), but our curation team uses a list of tangible criteria to keep the decision as objective as possible. Here are a few criteria all our professionals meet:be a full-time professional in the field you are applying for (e diting, design, publicity, translation, marketing, ghostwriting)demonstrate experience on at least 10 published books that are well-reviewed on Amazon Goodreadshave experience in every "genre" listed in the profilehave 5+ years experience in your professionThe Reedsy marketplace is competitive, which means professionals meeting all the above criteria are not automatically accepted. These are "minimum criteria" that need to be supplemented with one or more of the following:significant experience working at a renowned traditional publishing companysignificant experience working as a freelance contractor for a renowned traditional publishing companyhistory of high-quality work with a bestselling author, or on a bestselling bookreceipt of a distinguished award in your fieldSome of our editors have worked on books by authors such as Ken Follett, Isabel Allende, George R.R. Martin, Hugh Howey or J.K. Rowling. Because of this, we tend to become more and more selective as our marketplace k eeps growing, and our current acceptance rate is at 1%. That said, we're always on the lookout for more professionals who meet our criteria.Naturally, we do our best to ensure that all information entered by the professionals on their profiles is accurate, and will often verify our professionals' portfolios by searching books' "acknowledgements" sections for mentions of their editors and cover artists.A constant quality controlSo, once I’m in, I’m in forever? Well, not quite. Our curation work doesn’t stop once the professional has been accepted based on the information provided in their profile. We closely monitor our professionals’ work through Reedsy and regularly survey our authors at the end of their collaborations.On rare occasions, we've had to â€Å"deactivate† one of our professionals because of unprofessional behavior, but we have not hesitated to do so - nor will we in the future. Reedsy acts as a third-party guarantor for authors in th eir collaborations on the platform, so it is our duty to keep monitoring our professionals’ work on the marketplace.Our team also keeps an eye on the marketplace to ensure we have sufficient professionals listed and available in each genre. It is by successfully juggling supply and demand that we have been able to build a safe haven for authors and professionals alike - and that’s what Reedsy is all about.

Revolutionaries and Self Martyrs Essay Example | Topics and Well Written Essays - 2750 words

Revolutionaries and Self Martyrs - Essay Example Revolutionary movements in the 1960s also included Palestinian groups like the Al Fatah and Popular Front for the Liberation of Palestine. Inspired by communism and supported by the USSR, they advocated a strategy of guerilla warfare and terrorism to liberate Palestine. The concept of people’s war was developed as Palestinian leaders understood that Muslim states were incapable of mounting any serious military opposition to Israel. Urban terrorist warfare was the goal of these movements as they learned about it from revolutionary movements in Palestine, Zimbabwe, Vietnam, China, Cuba and Algeria. The Palestinian network in the 1970s was the main financier and supporter of European, African and Latin American revolutionary movements. The late 1970s was a turning point as the Soviets invaded Afghanistan. Many Arab and Western governments began to recruit young people to wage a holy war against the Soviets. Another phenomenon was the rise of the Islamic revolution in Iran which b egan to view not only the US and Israel as enemies of Islam but also the Arab regimes. The 1980s saw the rise of Afghan groups who were bolstered by an influx of volunteers from the Muslim world and weapons from the West. Iran began to export its own revolution especially in Lebanon where it trained and armed Hezbollah. This group was responsible for the first suicide bombings and kidnappings against Western targets. Both Islamic fundamentalist and secular revolutionary movements have shared many similar goals.

I was about six years old when I first realised Mum and Dad were Essay

I was about six years old when I first realised Mum and Dad were fighting, Mullender et al (2002) What does current research and practice say about the effects - Essay Example The infant and young children grow at the laps of the foster mothers the so-called nannies experience the world in a different revelation. It is like feeding the baby with container milk instead of mother's breast, whatever is the reason. Studies showed that the role of the parents is more significant than first thought as we moved into the concept of primary caregiver. In a study published in Child Development May/June 2003, Volume 74, Number 3, Pages 801-821, Bruce J. Ellis, et al, found that presence of the natural father was the most significant factor in reducing rates of early sexual activity and rates of teenage pregnancy in girls. Covariate factors used included early conduct problems, maternal age at first childbirth, race, maternal education, father's occupational status, family living standards, family life stress, early mother-child interaction, measures of psychosocial adjustment and educational achievement, school qualifications, mood disorder, anxiety disorder, suicide attempts, violent offending, and conduct disorder. Therefore, we must agree that love massively matters in the formative growth of a normal child. If we cannot bestow this incredible value on them, they are bound to lead an abnormal life. In case of unexpected circumstances, there lies the role of social workers and state legislations to ensure a life worth to live. Why Love Matters of Sue Gerhardt stirs our emotional moral responsibilities for those who are involved in the care of children, from expecting mothers through to policy makers. Distilling the current science into easy-to-understand prose, Sue Gerhardt has provided a founding text for the future health of modern society. It explains that love is essential to brain development in the early years of life, particularly to the development of our social and emotional brain systems, and presents the startling discoveries that provide the answers to how our emotional lives work. The earliest relationship shapes the baby's nervo us system, with lasting consequences and our adult life has earlier influence since infancy stage. The development of the brain can affect future emotional well being, and goes on to look at specific early 'pathways' that can affect the way we respond to stress and lead to conditions such as anorexia, addiction, and anti-social behavior. Mother's love is therefore mysteriously magical while father's love involves the nurturing passion for the baby along with the other family members and happy surroundings. While focusing all the goodness of relationship we nevertheless come across domestic violence in a male dominance society. Domestic violence, men's abusive power and control over women in intimate relationships, is a widespread but still largely hidden problem. Rethinking Domestic Violence explodes the myths concerning its nature, causes, and explores how the responses of social workers and probation officers to the women, children and men involved need to be far better co-coordinated and more effective. Women experiencing violence and abuse actually are in need of social work setting but, to date, their needs have largely been ignored. Their unhappy relationship quite often breed ancillary problems bring devastation to ruin all sorts of peace. This book looks at men's violence

Organizational paradigms Essay Example for Free

Organizational paradigms Essay Every organization is different and there is no perfect organizational paradigm that fits an organization in all situations. Even though the most common organizational paradigms are hierarchies, holarchies, coalitions, teams, congregations, societies, federations, and matrix organizations there are many more kinds that exist which are a combination of these with a few extra attributes. â€Å"What is clear is that all approaches have different characteristics which may be more suitable for some problems and less suitable for others† ( Horling Lesser, 2005) I feel that among these organizational paradigms a combination of hierarchical and team based designs offer the best of the attributes. Because, hierarchical structured organizational is one of the oldest and time tested paradigms with very clear advantages over the other paradigms. A hierarchical organizational design helps decomposition and that is its major advantages. In addition, hierarchical organizations are formed with number of departments each with a hierarchy of its own and that helps the organization tackle large scale projects and scaling is comparatively easy depending on the need of the situation. They are also the simplest to understand and induction of new employees and their reporting system are comparatively more systematic and well organized. The trouble with hierarchical systems, however is that they tend to develop bottlenecks and decision making processes tend to take longer. That is the reason, for my belief that if the hierarchical organization create teams within itself, it would improve the overall flexibility of the organization and avoid the creation of bottle necks. Because teams are set of employees who work towards a common goal supporting and coordinating with each other. Whenever a larger problem crops up that cannot be handled by individuals the team can take care of them and take the organization forward. References Horling Lesser, 2005, A Survey of Multi-Agent Organizational Paradigms, retrieved May 14, 2009 from http://polaris. ing. unimo. it/didattica/cas/L6/Lesser_OrgParadigms. pdf

Kidney Stones :: essays research papers

Kidney Stones The medical term for kidney stones is Nephrolithiasis or Renal Calculi. A kidney stone is a solid lump that can be as small as a grain of sand and as large as a golf ball made up of crystals that separate from urine and build up on the inner surfaces of the kidney. A kidney stone that does not pass on out can block the urinary tract. This blockage will probably cause a lot of pain. If medical attention is not received to identify the cause of the pain and remove the blockage, the pain is likely to go away over a few days. This usually will cause the sufferer to think that the problem is over with but it actually has not. The problem that had actually happened was that the kidney that had been blocked has now shut down. This kidney, if left untreated for just a few days, can lead to a permanent loss of the kidney.   Ã‚  Ã‚  Ã‚  Ã‚  There are many potential causes of a kidney stone. They are formed from any of the following, or even two of the following:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  a family genetic predisposition to form stone  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  to local water or soil conditions  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  intake of excess uric acid, certain medications, Vitamin C, or Vitamin D  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  a diet of fruits and vegetables high in oxalate  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  long term dehydration and its resulting concentration of urine  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  urinary infection  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  living in an area where high temperatures cause sweating and loss of fluids  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  possibly, just leading a low physical activity lifestyle Doctors and other physicians say that the best two ways to prevent this disease from happening is to keep yourself well hydrated at all times. This is best done by drinking 2 or 3 cups of water a day and to only eat/drink a certain amount of the following foods:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  apples ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  asparagus ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  beer ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  beets ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  berries, various ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  black pepper ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  broccoli  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  cheese ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  chocolate ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  cocoa ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  coffee ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  cola drinks ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  collards ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  figs   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  grapes ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  ice cream ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  milk ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  oranges ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  parsley ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  peanut butter ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  pineapples  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  spinach ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Swiss chard ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  rhubarb ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  tea ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  turnips ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  vitamin C ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  yogurt   Ã‚  Ã‚  Ã‚  Ã‚   If the kidney stone is larger than 1/4 inch in diameter it will most likely pass through the kidney without any medical treatments except for the pain killers to help the patient make it through the kidney stone episode which may last for several days. Those between 1/4 inch and 1/2 inch in diameter are less likely to pass on their own as they get larger. If the kidney stone is larger than 1/2 inch in diameter it will likely need to be either removed by surgery or by lithrotripsy. Lithrotripsy is the process of killing the stone by using

Ballad of Birmingham by Dudley Randall

In the poem Ballad of Birmingham, Mr. Randall uses of element of paradox to illustrate the incidents of the mother’s verdict, and also her concern for the benefit of her beloved young child. It looks peculiar that this kid would even be acquainted with what a freedom march is, but this would be deemed ordinary back in 1960's, when Mr. Martin Luther King Jr. had meetings and protest marches to free the African American inhabitants from inequity and isolation. I feel the mother would be the one who would covet to land at the march to free her populace, not the child.In the first canto element of absurdity is used so as to make reading the poem more mesmerizing. The circumstance in this first stanza is also vital. The little child is in a worried situation and wants to assist better the lives of the African Americans. The spokesperson is letting the reader to construct an element of visualization of one fussy march in Birmingham. But, you realize plus I, that with peace processio ns and gatherings come aggression and resentment. This is truly what the little girl’s mother is scared of; this is why she will not permit her to attend the march.Moreover, one more thing that strikes me as a hilarious element is that her mother dresses her daughter in her best attire to go to cathedral with her. The narrator's style explains the reader the delight and joy that the mother obtains in her child's appearance. Something else that is sarcastic transpires in the 6th stanza. The mother smiled to make out that her child was in the holy place, but that contentment was the final smile to appear on her face. This stanza is sardonic because if the mother deems her daughter is going to be in a sacred place, why would this be the ultimate moment she would ever smile?First, there is a touch of childishness in the first stanza. The little child tries to perform good and childlike to her mother, in the case that her mother could allow her to reach to the march. Secondly, the re is the sense of worry for her child's wellbeing. After that, there is the tone of pleasure in the 5th verse and in the first portion of the 6th stanza. Her mother receives satisfaction and joy in getting her offspring ready to go to Minster. She is also cheerful that her darling child is going to church rather than leaving to the march.But, if you observe, in the 7th stanza that tone of elation at once converts to angst and lonesomeness. The mother does not recognize what to accomplish. The mothers tone in the ending lines of the poem presents the reader a sentiment of unhappiness and culpability. The term baby the mother exploits connotes the mother’s warmth for her missing daughter. I don't know how, but for any explanation her mother thinks that something has happened to her baby, so she jogs through the roads of Birmingham, Alabama calling for her daughter. She clawed through fragments of glass and brick, and then picked out her child's shoe.From this finding the mothe r discerns that she has lost her daughter eternally. To sum up, for my part this poem was brilliantly written for the simple truth that Randall is not frightened to brazen out the problems that these two civilizations had amid them. He portrays things that had happened in this stretch of time to convey his point vibrantly to the reader. Works Cited Randall Dudley, Ballad of Birmingham, (1969), on the bombing of a church in Birmingham, Alabama, 1963, retrieved on December 7, 2006 from http://www. ctadams. com/dudleyrandall4. html

Gender Roles Edgar Allen Poe Essay

In the 1800s there was a widely accepted ideology of what characteristics made up a woman and a man. The man was supposed to be reasonable, rational, and unaffected by his emotions. Women, on the other hand, were the exact opposite: irrational and completely taken over by emotion. Poe did not necessarily reverse these roles in all of his works, but he definitely toyed with them, giving the majority of his characters the characteristics of both men and women of the time. In Poe’s â€Å"Annabel Lee† both the persona and his lover seem womanly, â€Å"But we loved with a love that was more than a love- I and my Annabel Lee† (lines 9-10). They are both overtaken by such an intense affection and love for one another that it is more than a love. This could mean that they worshipped or were even obsessed with each other. Such an immense passion was typically only seen in woman during this time. Also, the narrator blames the death of Annabel Lee on the angels, who were, â€Å"†¦not half so happy in Heaven† and â€Å"went envying her and me† (21-22). Angels do not get jealous. This statement shows the immaturity of the narrator who, as a man, should be sophisticated in all of his ways. Towards the end of the poem another womanly characteristic arises in him, irrationality. Even after the death of Annabel Lee their souls are inseparable. His inability to let go leads the narrator to venture out each night and sleep next to the woman he loves so dearly. In reality, no person of sound mind would ever choose to sleep next to a rotting corpse night after night. In â€Å"Ligeia† Poe did indeed flip the roles of men and women. Although Ligeia does have a â€Å"†¦placid cast of beauty† and a certain eloquence in her voice, these seem to be her only womanly characteristics (pg. 644). She is not very emotional; in fact she is even described in the first paragraph as having â€Å"adapted to deaden impressions of the outside world.† The only time she does show some sort of emotion is towards the end of her life, when she would â€Å"†¦pour out before me the overflowings of a heart whose more than passionate devotion amounted to idolatry† (648). Up until now the only feelings that were evident were those of the narrator. Poe also makes clear Ligeia’s obvious intellectual dominance over her husband in the following line, â€Å"I was sufficiently aware of her infinite supremacy to resign myself, with a childlike confidence, to her guidance through the chaotic world†¦Ã¢â‚¬  (pg. 647). This line is very important when discussing gender roles because not only does the narrator admire Ligeia’s immeasurable intelligence, but he looks up to her for guidance through life and the acquisition of knowledge, which is the opposite of a stereotypical marriage during the nineteenth century. He also describes himself as childish which carries along with it the connotation of immaturity and naivety, characteristics typical of women according to the society Poe lived in. Although this paper only discusses two of Poe’s numerous literary works it is evident that his idea of what differentiates a woman from a man was skewed from that of society during the time period in which he lived. Women in Poe’s mind were sagacious, rational, and strong willed. Men, on the other hand, tended to be more womanly than the women, allowing themselves to be engulfed by their emotions and showing little to no rationality. Works Cited Poe, Edgar Allan. â€Å"Annabel Lee.† The Norton Anthology of American Literature. 8th edition. Nina Baym, Robert S. Levine, Julia Reidhead, Carly Frasier Doria. Crawfordsville, IL: W. W. Norton and Company, Inc, 2012. Print. Poe, Edgar Allan. â€Å"Ligeia.† The Norton Anthology of American Literature. 8th edition. Nina Baym, Robert S. Levine, Julia Reidhead, Carly Frasier Doria. Crawfordsville, IL: W. W. Norton and Company, Inc, 2012. Print.

asasas essays

asasas essays The Acquired Immunodeficiency Syndrome, better known as aids is the most deadly disease known to man today. There are approximately 20 million people living with aids in the world and the number is growing. The epidemic is sweeping through the continents of Africa and Southeast Asia. There is currently no vaccine or cure for aids. The Human Immunodeficiency Virus is the virus that causes aids. HIV is a virus that attacks the cells in your body that are supposed to prevent you from illnesses. CD4 or T-helper is white blood cells in the body that fight off bacteria, viruses, and certain types of cancer. Since CD4 cells fight off viruses and infections from your body, when your CD4 count becomes low you are prone to infections and cancers of the body. Diseases like Dysplasia can lead to cervical cancer in HIV+ females which is life threatening. Other illnesses include PCP, pneumonia. You are diagnosed with aids once you CD4 count are 200 or less. Basketball Legend, Magic Johnson has kept his CD4 count above 200. This is why he has not developed aids since being diagnosed with HIV twelve years ago. HIV can be transmitted through various forms of bodily fluid contact. The most common way HIV is transmitted is unprotected vaginal or anal intercourse. Oral Sex on the genitals with no barrier is way to transmit the virus. Sharing drug injection needles is way to transmit the virus. You can contract the virus by being injected with a needle with contaminated blood or unscreened blood transfusions. It can be passed from a mother to her baby is she is HIV+. Aids can not be transmitted through casual contact. There are actually two types of HIV known in the world. HIV-1 and HIV-2 both transmit through sexual contact but HIV- 2 is less easily transmitted. People often refer to HIV-1 when talking about HIV. The subtypes in HIV are separated into two groups. Group M and O contain different HIV strains. Ten subtypes belong to group M, cla...

Redesigned SAT Test Format

Redesigned SAT Test Format    The Redesigned SAT test is more than just one giant exam. It is a compilation of smaller, timed segments that are subdivided by subject matter. Think of the test more like a novel with a few chapters. Just as it would be really difficult to read an entire book without having any stopping points, it would be difficult to take the SAT as one lengthy exam. Hence, the College Board decided to break it up into test sections.   Redesigned SAT Test Scoring Both the Evidence-Based Reading and Writing section and the Mathematics section are worth between 200 - 800 points, which is similar to the old SAT scoring system. Your composite score will land somewhere between 400 - 1600 on the exam. If you are anything like most of the country, your average composite score will be right around a 1090.   Need more details? Check out the Old SAT vs. Redesigned SAT Chart.   Redesigned SAT Format Section Time Questions Skills Tested Evidence-Based Reading 65 minutesBroken into four passages and one pair of passages from literature, historical documents, social sciences, and natural sciences. 52 multiple choice questions Reading closely, Citing contextual evidence, Determining central ideas and themes, Summarizing, Understanding relationships, Interpreting words and phrases in context, Analyzing word choice, purpose, point of view, and argument. Analyzing quantitative information and multiple texts. Mathematics 80 minutesBroken into Calculator and a No-Calculator sections 58 multiple choice questions and one section of grid-in questions Linear equations and systems of linear equations,Ratios, proportional relationships, percentages, and units, Probabilities, Algebraic expressions, Quadratic and other nonlinear equations, Creating, using, and graphing exponential, quadratic, and other nonlinear functions, Solving problems related to area and volume, Applying definitions and theorems related to lines, angles, triangles, and circles, Working with right triangles, the unit circle, and trigonometric functions Writing and Language 35 minutesBroken up into four passages from careers, history/social studies, humanities and science 44 multiple choice questions Development of ideas, Organization, Effective language use, Sentence structure, Conventions of usage, Conventions of punctuation Optional Essay 50 minutes 1 prompt that asks the reader to analyze the authors argument Comprehension of source text, Analysis of source text, Evaluation of the authors use of evidence, Support for claims or points made in the response, Focus on features of the text most relevant to addressing the task, Use of organization, varied sentence structure, precise word choice, consistent style and tone, and conventions    Things You Need to Know About the Redesigned SAT Rather than memorizing list after list of words you may never see or hear again, you simply will need to understand applicable, appropriate, and usable vocabulary in a passage of text based on the context in which the words are situated.  Vocabulary is much easier on the Redesigned SAT than it was in the past.  You will need to be able to interpret, draw conclusions from, and use any text youre given whether its an infographic, a multi-paragraph passage from literature, or even a career-related passage. What might this look like? Perhaps you will need to analyze a series of paragraphs to make sure they are grammatically and contextually correct or pair the information conveyed through a graphic with a passage to find the best answer.Although the SAT Essay is optional, most students will end up taking it. And if you do,  then you will need to be able to read a passage, pick apart an authors argument, then clearly analyze the authors stylistic choices, logic, and evidence in you r own essay. The essay is not simply one of those What do  you  think? types of essays! You will be asked to solve multi-step problems in science, social science, career scenarios, and other real-life contexts. You will also be asked to read a scenario presented in text form, then answer questions about it, then model it mathematically.

Hypothetical Research Designs Paper Example | Topics and Well Written Essays - 1000 words

Hypothetical Designs - Research Paper Example The researcher states that in a research study, a good hypothesis is considered to have such opportunities, which will help to uncover new ideas or knowledge for the researcher. If the researcher does not learn something new by the hypothesis developed with the help of research questions, then it would be futile. There are three types of research design; they are qualitative, quantitative and mixed methods. The quantitative and qualitative designs are not the extreme opposite form of research designs; rather they represent different areas of research. The mixed research method is the combination of both the methods, so it balances both. The general difference between qualitative and quantitative hypothesis is that the qualitative hypothesis includes closed-ended questions and quantitative hypothesis includes the use of numbers. The qualitative hypothesis includes exploring the social and human behavior in relation to the problem areas. The quantitative research method deals with test ing the problems by analyzing the numbers, statistics or financial reports. It is logical and can help the researcher to prove his/ her results logically. The mixed method combines the philosophical assumptions as well as the facts and figures. There are two components that can be involved while developing a research design that is the philosophical assumptions and the distinct procedure. The philosophical assumptions include the worldwide study that has been conducted on the problems or topic and the distinct procedure involves the type of hypothesis used to develop the research design.

Mountain Dew Research Paper Example | Topics and Well Written Essays - 1750 words

Mountain Dew - Research Paper Example Second, the company's flagship advertising campaign, "Do the Dew," is now in its eighth year. In that period, competitors have had ample time to copy many of the once-distinctive elements of the marketing strategy and erode the freshness, as well as the impact, of the primary campaign and any pool-outs. This analysis will present these issues using a SWOT approach to focus on the significant issues of the case. Analysis. The managers responsible for marketing the Mountain Dew brand are in a difficult place; they are not dealing with a new product entry, but are responsible for maintaining the brand's place at the top. The brand's advantages include the very things that have made them successful so far, but they still face several challenges. Even though their brand health indicators remain strong, the brand is almost certain to lose market share without some proactive and effective changes. As shown in the SWOT analysis in Table 1, the brand enjoys some key strengths and good opportunities, but the Mountain Dew product is not without its weaknesses, and it is exposed to some potentially serious threats if management can't tune its position and get sales back on track. Table 1 Strengths Weaknesses Opportunities Threats Brand Recognition Image Saturation Re-engage primary market Non-Carbonated Products Corporate Resources Loss of Niche Branding Enhance Brand Health Advocacy Marketing Commitment -- Super Bowl Ads -- The market has a strong recognition of this brand, and the marketing efforts have been successful in making product perception match market trends. That success, however, is now creating difficulty as the market is trending away from the very image the brand has been building for the past eight years. Further, the competition has co-opted many elements of the image and the market is virtually saturated with alternative sports, music, and young faces. Additionally, the traditional cola market is eroding as it looses market share to non-carbonated, alternative beverages. The idea of having a "kick" which is derived from sugar and caffeine successfully played to the cool generation, but the counterculture demographic is more likely to see those compounds as unhealthy. Nevertheless, products like Red Bull show that there is still a strong market for such products. The corporate resources that a company like PepsiCo can bring to bear on the marketing are certainly a strength; but just bec ause a company can speak broadly doesn't free it from needing to have something significant to say. As the product begins to loose its distinctive niche branding to better-positioned offerings, management has the opportunity to recapture its core constituency and enhance the brand; but the new creative is going to have to move beyond skateboards and rock music. The marketing commitment shown by PepsiCo, particularly the prohibitively expensive Super Bowl ads, is both a key strength and opportunity. The message those strategies deliver, however, is the main thing. Alternatives. Management has three fundamental

Importance of communication plan in trail transport Essay

Importance of communication plan in trail transport - Essay Example Despite the existence of various transport methods that are fully researched on, the trail system has been neglected and even not cared for because of the social perception (Ministry of Health Promotion). The involvement of organizations such as Rail-to-Trails and other organizations has helped change the perception of the society. Through highlighting of the benefits of the trails the organizations have helped shape the use of trail transport in the country (Rails-to-Trails Conservancy Organization). Rails-to-trails offer several support activities for the use of trails in transport. The organization advocates and influence policy development both for the state and national governments. In addition, the company offers technical assistance to the local trail builders to ensure their design factor in issues of safety and environmental conservation. Through defending the federal Trail banking statute, the organization supports government efforts in the process by developing the necessary support and watchdog activities. The research carried out by the organization helps in shaping the belief and the nature of the existing trails (Rails-to-Trails Conservancy Organization). Trails are important because they improve the health of the community by encouraging involvement in physical activities.

Analysis of Co-producing Riboflavin in ABE

Analysis of Co-producing Riboflavin in ABE

Edith Whartons The House Of Mi :: essays research papers

Lily Bart, the central character in Edith Wharton’s novel, The House of Mirth , was born into the fringes of high society in late nineteenth century New York. She developed a, “lively taste for splendour';(page 30) and a fear of, ';dinginess';.(page 35). Everything within this social circle is measured in monetary value, people and things alike are treated as commodities. This is the only way of life Lily knows, and without the financial means to sustain herself, Lily is destined to be a victim of this commodification of people and objects. Victim is defined in the Oxford Concise Dictionary , as a, “person or thing harmed or destroyed in the pursuit of an object or in gratification of a person';. Commodifiaction is defined as “the action of turning something into, or treating something as a commodity'; and commodity is defined as, “an article of raw material that can be brought and sold';. It was Mrs Bart who had raised Lily to value the finer things in life and fear the “dinginess';(page 35) that she associated with those who did not have money, or those who did not choose to spend their money on luxury. When Mrs Bart died, she died, “ ......of a deep disgust. She had hated dinginess, and it was her fate to be dingy';(page 35). But Lily’s mother alone is not solely to blame for this want, Lily says of her need for luxury, ..I suppose (it was) -in the way I was brought up, and the things I was taught to care for. Or-no I won’t blame anybody for my faults: I’ll say it was in my blood (page 226) Although Lily felt that she should not blame anyone else for her high tastes she does not blame herself. She uses the excuse that it was in her blood that her fate to live for splendour was predetermined. Lily therefore sees herself as victim, a victim because it was her fate. Mrs Barts parental guidance did help to shape Lily’s value for the extravagant. It was Mrs Bart who taught Lily to value her beauty. Lily was told by her mother, “after they had lost all their money'; (page 28) that Lily’s asset was her beauty. Mrs Bart saw the potential for trading Lily’s beauty for a rich husband, so they would have the means to sustain themselves in ‘high society’. Mrs Bart saw Lily’s beauty as:

Killology Essay

Do violence in the media and interactive entertainment, such as video games and movies, influence children to have the will to kill? According to Lt. Col. Dave Grossman, an expert on the psychology of killing, both play a big role in child murders. There are several methods to this madness by which people can actually motivate themselves to take another human life, such as, operant conditioning, classical conditioning, brutalization, and role models. These practices are used in the military to train soldiers to kill, just as the media is doing to our children. Monday, December 1st, 1997 began like any other day for the students of Heath High School in Paducah, Kentucky. Student Michael Carneal rode to school with his sister, carrying with him, what he claimed to be, an art project. As his fellow classmates gathered that morning in the lobby of the school, holding a prayer group, he fired eight rounds from a . 22 caliber pistol. Out of those eight rounds he landed five head shots and three upper torso shots, killing three teenagers. Not only did he land all eight shots, but the shots were so precise that elite military and law enforcement agencies were stunned by his expertise. The fact that he had never fired a real gun in his life was something that disturbed authorities even more. Nowhere in the records of military or law enforcement history could the â€Å"equivalent† achievement be found. So what was it that made this young man so violent and deadly at such a young age? (â€Å"The shooting,† 2010, para. 1) It’s one of the methods used by the military to train their soldiers called operant conditioning, a powerful procedure of stimulus-response training techniques that attempt to influence behavior by manipulating reinforcers. They learn to fire at realistic figures that pop up in the field. The stimulus is the target, and the response is, shooting to kill. This procedure is repeated over and over, hundreds of times, until their natural response when someone pops up on the battlefield is to kill. Research has suggested that violent video games played a big role in the choice Michael made that day. He was trained through operant conditioning just as the soldiers are, except his was through violent video games. Following the shooting there was a $130-million law suit filed against the video game manufacturers in that case. This case is said to be working its way through the appeals system of the courts. (Metcalf, Stubblefield, & Ettinger, 2011, p. 152) Violent video games train our children to kill, glorify violence, desensitize them to suffering, and trivialize violence. Every time a child plays an interactive video game, he or she is learning the exact same conditioned reflex skills as a soldier or police officer in training. Kids are playing more and more violent video games that are rated for a mature audience. So, ask yourself this question; how do fourteen year old teenagers obtain video games that are rated â€Å"Mature? † Better yet, why are they allowed by their parents to play the evil, sadistic games? Parents should replace the violent video games with non-violent, stimulating, and educational games; those which enhance knowledge, creativity and imagination. The violent crime rate is at a phenomenally high level, not just in America, but worldwide. According to Interpol, the per capita assault rate increased nearly fivefold in Norway and Greece between the years of 1977 and 1993. In Mexico and Brazil, the numbers are skyrocketing, and in Japan juvenile crime went up by thirty percent in 1997 alone. (Metcalf, Stubblefield, & Ettinger, 2011, p. 150). The virus of violent crime is occurring worldwide, and the explanation for it has to be some new factor that is occurring in all of these countries. There are many factors involved in the action of violent crime, and we must never downplay any of them. There is only one new variable present in each of these nations, and it is that media violence is now being presented as a viable entertainment option for children. Metcalf et al. , 2011, p. 150) Another method used by the Japanese, in World War II, which we also see done with the media, is classical conditioning. This technique is best remembered as Pavlovian conditioning, associating a stimulus with a response according to a specific reinforcement schedule, such as violence linked to pleasure. As Pavlov did with the dog, by associating the bell with food and eventually the dog could not hear the bell without salivating, the media does with the children. How often do we watch the news and learn of something good that has happened in the world? They are always focusing on all of the violence that is going on in the world. Our children see this as well, and they learn to associate death with pleasure. To better understand the role that violence and the media inherit, in the entertainment complex, plays in the increase of murders among the young and impressionable. We must first look at the methods by which killers can be made. Though such a difficult subject cannot be completely explained by these factors alone, it is important to note the contribution each one makes. Throughout the course of human history, it is thought that healthy members of most species have a natural resistance to killing their own kind. However, when human beings are overwhelmed with anger and fear, thought processes become primitive. We slam head-on into that hardwired resistance against killing. One of the methods that shift this natural resistance is what is commonly known as brutalization. Quite similar to a military boot camp, brutalization is a forced shift in values. The subject is made to conform to a new set of rules, abandoning all sense of individuality. They are trained relentlessly in a total immersion environment and the end result is a person who not only embraces the violence and the discipline, but accepts them as normal and an essential survival skill in a new and increasingly brutal world. (Metcalf et al. , 2011, p. 151) A very similar thing is happening to our children through violence in the media. At eighteen months old, a child can begin to understand and mimic what they see on television, and up until the ages of six or seven they are physically, developmentally, and psychologically unable to distinguish the difference between fantasy and reality. When they see an instance of rape, murder or degradation on the television or in the media, to them it is real. Some of them welcome the violence and accept it as a normal and vital survival skill in a cruel, new world. In nations, regions and cities where television is a constant source of entertainment, there is an immediate eruption of playground violence, and within fifteen years, there is a doubling of the murder rate, but why fifteen years? That’s how long it takes for a desensitized toddler to reach their â€Å"prime crime† years. Metcalf et al. , 2011, p. 151) By the time the brutalized toddlers have reached their teenage years, they have developed role models. Today, violence in the media is providing our children with role models. When the images of young killers are broadcast on television, they become role models. The media has every right and responsibility to tell the story, but they have no right to glorify the killers by presenting their images on television. (Grossman, 2000, p. ) The ultimate achievement for our children is to get their picture on television, and with such vulnerable, young minds they are willing to do whatever it takes to achieve that. I say it is time for the world to stop televising such violence and let law enforcement deal with it. If they know who the killer is then why does it have to be broadcast for our children to see? I truly believe that the media is highly responsible for a lot of killings in this world, along with the violent video games, and I pray that one day there will be something done to stop it.

Effective Approaches in Leadership and Management Essay

The nursing shortage and high turnover rate in nursing impacts the economic life of every health care organization in America. The purpose of this paper is to define and discuss the approaches in leadership and management styles in relation to the nursing shortage and nurse turnover using theories, principles, skills, and roles of the leader versus manager and to identify this student’s professional philosophy of nursing and personal leadership style. INTRODUCTION The Affordable Care Act has changed the landscape of health care delivery in America. Many more patients are seeking health care. Mary Force concludes one of the most serious issues facing healthcare delivery is the nursing shortage. It is estimated the current shortage of registered nurses will be 340,000 by the year 2020 (Force, 2005). There is inadequate nursing staff to meet the heavy demands of the current patient climate seen in acute care hospitals today. Hospitals need dependable, highly trained nurses. Nursing turnover and shortages mean current nurses seek different employment, resign, transfer or are terminated. Causes of turnover and shortages are an aging RN population and a demographically large aging boomer population, low enrollments in nursing schools, increased workload, poor nurse staffing ratios and high patient acuity according to Ribelin (2003). Nurses do not leave hospitals; they leave their managers (Ribelin, 2003). Lack of good leadership by nurse leaders and managers, limited upward mobility, unsatisfactory remuneration, lack of teamwork, poor communication, and inflexibility in work schedule all also contributing factors to high staff turnover. COMPARE AND CONTRAST LEADERS APPROACH It is important to understand the different role the nurse manager and nurse  leader play in order to understand their approach to the staff they have responsible for, especially in the area of staff retention. The roles are different yet there is interface between both. The nurse manager’s role is defined by the organization that gives her or him authority (control) and has subordinates (nurse leader) to delegate tasks to so that the goals of the organization are met. They value stability and focus on short-term results. Their objectives are to complete tasks, perform time management, control productivity, and maintain necessary equipment. They plan, budget, organize, coordinate, solve problems and make decisions. They focus on the organization’s policy and procedures, systems, efficiency, and doing the work in their assigned area per organizational boundaries. It is little wonder that staff sometimes see themselves as little more than a number in the eyes of some nu rse mangers. The nurse manager can address the problem of turnover by being visible and present in the unit and be seen by their staff frequently. They can assist with flexible scheduling and adequate staff-patient ratios. They can also be champions for adequate reimbursement, benefit plans, and the synchronization of resources that enhance the nursing experience. When coupled with organizational reimbursement for advanced education such as completion of baccalaureate and master degrees, nursing satisfaction is higher and managers are better able to retain their staff. Hunt suggests job sharing as a possibility also (Hunt, 2009). They can also recognize staff for their services and give tokens of appreciation. Unfortunately nurse managers have little control over the nursing shortage. The U.S. federal government must allocate more educational funds to support nursing programs. There must be more programs available so teachers can be trained and additional seats made available to students at universities and community colleges. The nurse leader’s role and activity with the staff is an important link in assisting the organ ization reach its goals. They earn the right to lead by influencing people through communication, consensus, explaining vision, listening, teaching, inspiring, motivating, creating, building trust relationships, and empowerment. Effective nurse leadership is about teamwork, listening, mentoring, coaching, and persuasion. Nurse leaders assist staff with the big picture, the vision. Nurse leaders look for new ways to solve problems by being flexible and adaptive. They are excellent at communication and being involved with their staff. They  encourage participation by the nursing staff in clinical ladders for career advancement. Their followers value them. They are a positive force through their communication, sense of purpose, and thus assist in staff retention and turnover. Effective leadership is an essential component in staff retention (Kleinman, 2004). PESONNAL LEADERSHIP STYLE The writer’s own personal and professional philosophy blends well with the role of nurse leader. She has the qualities to be a manager but her personal and professional style revolves around teaching, communicating creating vision and team building. To be positive and inspiring is part of this nurse’s innate character. This nurse has the capacity to be a transformational nurse leader, leading by example, inspiring others of the organizations vision, and to encourage others to further their education. This writer identifies and promotes shared responsibility for actions and a democratic process in which nurses communicate effectively with management. This nurse leader empowers everyone to work as a team and accomplish goals. The collective group then takes ownership if they feel they are heard and valued. They catch the vision. The organization’s vision becomes their vision. Success comes from people working together understanding that together they can all do great things. The issue of turnover and retention can be addressed by increased satisfaction in the nursing career. This often comes by nurse leaders like myself knowing the strengths and weaknesses of the staff, treating the staff as individuals with great potential to contribute to the team, listening, persuading, encouraging, being sensitive to the workload of the staff, showing empathy for the staff and involving nurses in the decision making process. This also involves nurse leaders communicating clearly with the nurse manager, linking the team together to achieve goals. CONCLUSION Nursing shortages and turnover are ongoing issues. All levels of Leadership must collaborate to address the ongoing issues of nursing shortages and turnover. Good leadership by nurse managers and nurse leaders can reduce the nurse turnover rate but the nursing shortage that is plaguing the health care system is hindering the ability of nurses to provide adequate care of their patients. It is a policy matter to be addressed by the highest levels  of government. Nurse managers and nurse leaders have differing roles and methods of obtaining objectives but both are needed to successfully meet the goals of the health care organization. References Force M. V. 2005. Relationship Between Effective Nurse managers and Nursing retention. Force, M. V. (2005). The Relationship Between Effective Nurse managers and Nursing retention. , 35(718), 336-341. D Hunt, S. (2009): Nursing Turnover: Costs, Causes, & Solutions. Retrieved on October 6, 2013 from http://uexcel.com/resources/articles/NursingTurnover.pdf Kleinman, C. (2004). Leadership: A key strategy in staff nurse retention. Journal of Continuing Education in Nursing, 35(3), 128-132. Retrieved from http://tools.hhr-rhs.ca/index.php?option=com_mtree&task=att_download&link_id=5677&cf_id=68&lang=en Ribelin, P. (2003). Recruitment & retention report: Retention reflects leadership style. Nursing Management, 34(8), Retrieved from http://www.nursingcenter.com/lnc/journalarticle?Article_ID=418488

Use Spanish Words for Pets to Become Fluent

Use Spanish Words for Pets to Become Fluent If you are looking for someone to talk in  Spanish with, how about talking directly to your pet? Learning Spanish can be easy with ongoing practice - even with your pet dog or cat. There are benefits of talking to an animal over a human. You will not get any nasty corrections, and you will  get a chance to practice talking without any interruptions. Plus, even when you make a mistake, your  pet will still be there unconditionally throughout your Spanish-language learning journey. Learn how to say phrases referring to pets in Spanish. Phrases Referring to Pets in Spanish Note that a pet in Spanish can be referred to as una mascota,  the same word used for a mascot, such as an animal symbolizing a team. The term un  animal domà ©stico  and the adjective domà ©stico can also be used to mean pet as an adjective, as in un perro domà ©stico, a pet dog. Additionally, the phrase  un animal de compaà ±Ãƒ ­a  and the phrase de compaà ±Ãƒ ­a can be appended to an animals name to indicate it is a pet. Remember that most of the time the genders given below for animals remain the same, whether the particular animal is male or female. Canary: el canarioCat: el gatoPopular cat types include:el bobtailel gato de pelo largo (long-hair)el gato persa (Persian)el gato de pelo corto (short-hair)el gato siamà ©s (Siamese)Chinchilla: la chinchillaCockatoo: la cacatà ºaDog: el perroPopular dog breeds include:el dogo argentino  (Argentine dog)el terrierel perro San Bernardo (St. Bernard)el caniche (poodle)el xoloitzcuintle (Mexican hairless)el mastà ­n (mastiff)el perro esquimal (husky)el gran danà ©s (great Dane)el galgo/la galga (greyhound)el dlmata (Dalmatian)el perro salchicha (dachshund)el collieel bulldogel bà ³xer (boxer)el sabueso (bloodhound or beagle)el basset (basset hound)un chucho  is a muttFish: el pez. A tropical fish is un pez tropicalFrog: la ranaGerbil: el jerbo, el gerboGuinea pig: la cobayaHamster: el hmster (usually pronounced as jmster; plural can include either versions  hmsters or hmsteres)Horse: el caballoIguana: la iguanaLizard: el lagarto, la lagartijaMouse: el ratà ³nParakeet: el peric oParrot: el papagayo, el loro ï » ¿Rabbit: el conejoRat: la rataSalamander: la salamandraSnake: la serpienteSpider: la araà ±aTortoise, Turtle: la tortuga Talk to Your Pet in Spanish After discovering what to call your pet in Spanish, you can progress to learning the  animal sounds  your pets might make, just in case they do make some noises or otherwise talk back to you while you are speaking to them in Spanish.

Freemen essays

Freemen essays Americans view of the world and our place in it has changed many times over. Our history is filled with significant dates that shaped our history, July 4, 1776, December 7, 1941, June 6, 1944, and most recently September 11, 2001. April 19, 1995 was such a date. That day, at approximately 9 a.m. a massive explosion destroyed most of the Alfred P. Murrah Federal building in Oklahoma City. 167 people were killed in the explosion, which was caused by a bomb made of fertilizer that was placed in a rental truck. The arrest and later conviction of Timothy McVeigh helped to shed light on a new threat to Americans, homegrown militias. Modern Militias have become synonymous with fringe elements of society, and they are more often feared and dismissed as lunatics. The militia movement has affected practically every part of the country, some more than others. The west, it seems, has been particularly affected. In 1995 the relatively peaceful routine of the residents of Jordan, Montana was shattered by a standoff between a group known as the Montana Freemen and Federal authorities. Many thought that Jordan would become synonymous with places like Ruby Ridge, Idaho, and Waco, Texas. The standoff, however, remained peaceful, and the Montana Freemen surrendered on June 13, 1996. For some, there are many questions that are left unanswered, who were the Freemen, what did they believe, and why did they defy the government for so long? This paper will look at the Freemen organization and its leaders. I will look at the background of the group; its motivations, and the results of the standoff. More importantly, I will tackle the why. Why did the group issue threats against government officials, and why do they claim that the U.S. government is illegal? I will try and determine if these men are patriots or criminals. Two men, Rodney Skurdal and LeRoy Schweitzer, formed the Montana Freemen in the early 1990s....

A Study on Employee Attitude and Leadership Behaviour

ABSTRACT The Research titled namely â€Å"A Study on Employee attitude Leadership Style† is a research study conducted among various managers in different functional areas in Sify Software Limited Everonn Education Limited. In this research study, the researcher has made an attempt to identify the various styles followed by leaders due to different behavior among employees. The study mainly focus on the various attitudes of employee’s in different groups and its impact of the performance if individual, group or team organization. Further, the study also focuses on finding out the significant relationship between the attitude of employees and its impact of completion of module, work, deadlines, and target. This study is limited to the managers working at Sify Software Limited Everonn Education Limited. The Researcher has proposed to use descriptive type of research Analytical type of result. The Researcher has proposed to use descriptive type research, in order to collect the real facts from the respondent’s regarding the attitude of the employees. The Researcher has also proposed to use Analytical type of result to analyze the behavior of employees and its impact of deadline productivity. Once the data has been collected from the respondents (Managers), the Researcher has proposed to use various statistical tools like Percentage Analysis, Weighted Average Method, Chi-Square Method, One-Sample Run Test, etc. , and in order to analysis the various types of behaviors, the researcher has also planned to use cause and effect of diagram. CHAPTER 1 INTRODUCTION 1. 1INTRODUCTION Employee values, attitudes, and leadership behavior play a very important role in enhancing employee work motivation and performance. Employee work values, attitudes and leadership behavior can carefully be adjusted to produce a strong impact on employee work motivation. It would, therefore, be interesting to examine the precise nature of their roles in influencing the intrinsic versus extrinsic motivation of employees. Individuals vary in their value systems. For example, achievement is a concern for the advancement of one’s career while concern for others may reflect caring, compassionate. Supervisory behavior may vary considerably in the same job situation. Behaviors such as encouraging other employees or helping others work on difficult tasks. A supervisory behavior may adopt democratic orientation or punishment when interacting with employees and thus may affect the work behavior. Though research on leadership styles, work values, and attitudes is concerned with finding the conclusions as to what specific leader behavior, work values and attitudes would produce a strong impact on employee work motivation and performance, no clear-cut conclusions have yet been rendered. It is, therefore, necessary to examine these issues, on a relative basis, which characteristics may act as more effective motivators in employee motivation and work performance. With such an understanding, management would better be able to use available motivational tools for their maximum impact on employee work performance. Thus the objective of this study is to examine the importance of values, attitudes and leadership behaviors in employee work motivation and performance. To gain a deeper insight into the exact nature of such influence, the roles of employee values, attitudes and leadership behavior in influencing intrinsic versus extrinsic motivation and performance are examined. Finally, the study explores the managerial implications of the findings and discusses the actions that might lead to improvements in employee motivation. VALUES, ATTITUDES AND EMPLOYEE WORK MOTIVATION The following description relates to values, attitudes, and employee motivation. VALUES Values are enduring beliefs that a specific mode of conduct or end state of existence is personally or socially preferable to an opposite or converse mode of conduct or end state of existence (Rokeach, M 1973). Some basic values, which are expected to affect the attitude and work motivation of an employee, would logically include: Family: The extent to which the job offers family well-being to the employees Recreation: The extent to which the job offers recreational facilities to the employees A sense of accomplishment: The degree to which the person feels the job gives the person a sense of accomplishment after the job is done. Advancing at the company: The degree to which the person feels the job will create opportunities for advancement. Financial security: The extent to which the job offers financial security to person. Integrity: The extent to which the job provides information accurately and emphasizes impartiality and recognizes different points of view ATTITUDES Attitudes are not the same as values. Attitudes are evaluative statements –either favorable or unfavorable—concerning objects people, or events. It has been treated both as a general attitude and as satisfaction with five specific dimensions of job: pay, the work itself, promotion, opportunities, supervision and co-workers (Smith, Kendall, and Hulin, 1969; Balzer and Smith et al, 1990). The combined effects of these factors produce for the individual some measure of satisfaction and dissatisfaction (Herzberg, Mausner, and Snyderman, 1959). Definitions of these five dimensions of the job are given as under: Definitions of key Job Dimensions Job DimensionsDefinition Work SatisfactionThe extent to which an employee is satisfied with work, including opportunities for creativity and task variety, allowing an individual to increase his or her knowledge, changes in responsibility, amount of work, security, and job enrichment (Balzer and Smith et al, 1990; Smith et al, 1969) Pay SatisfactionThe extent to which an employee forms an attitude toward pay based on perceived difference between actual pay and the expected pay. Expected pay is based on the value of perceived inputs and outputs of the job and the pay of other employees holding similar jobs or possessing similar qualifications (Balzer and Smith et al, 1990) Supervision SatisfactionThe extent to which an employee is satisfied with his or supervision, as measured by consideration and employee-centered actions of the supervisor and the perceived competency of the supervisor by the subordinate (Balzer and Smith et al, 1990, Herzberg et al, 1957) Satisfaction with promotionsThe degree to which an employee is satisfied with the Company’s promotion policy, including frequency of promotions, and the desirability of promotions (Balzer and Smith et al, 1990, Herzberg et al 1957) Co-workers’ SatisfactionThe work-related interaction and the mutual liking or admiration of fellow employees (Bazler and Smith et al, 1990, Smith et al, 1969, Alderfer, 1969) Overall Job SatisfactionThe extent to which an individual’s desires, expectations and needs are fulfilled by employment (Szilagi, Sims, and Terrill, 1977) 1. 2INDUSTRY PROFILE As the study is applicable only for e-Learning industry let us have a brief introduction about the software industry below. The current e-learning boom in India has added to the existing woes. Standards apart, the industry hangs on the edge where processes and players are dubious. Much of this blame can be put on the Indian government’s inability to put together a regulatory body. Unregulated and unstructured, the e-learning industry in India is likely to wreck havoc for the global e-learning industry as small vendors pile up huge learning garbage for clients worldwide. E-learning in India has come of age. Two decades and the nation already cherish several global e-learning players on its soil. This can be attributed to some basic reasons like cheap human resources, a large pool of English-speaking workforce and ‘business discounts’ offered by the central and state governments. Although exact figures of the size of the industry is not available, a conservative estimate shows the offshore e-learning industry at about $150 million in 2004-05, up almost by 200 percent in the last two years. In spite such impressive figures, the e-learning industry in India remains mired with a plethora of issues. Some of these issues include lack of uniform e-learning standards and workplace practices, and the lack of adequate human resources to power the spiraling upward growth. These concerns apart, government apathy has also bolstered fly-by-night e-learning entrepreneurs who eye quick bucks and increasingly deliver ‘learning garbage’ to a global clientele. Smaller vendors in India have setup e-learning business houses with paltry investments of a few thousand dollars – in the hope of getting a sizeable pie of the global e-learning business. Most of these short-term vendors run their shows from North India – from places in and around the National Capital Region of Delhi. The modus operandi for these vendors is simple. They rent in a couple of rooms in an urban area and advertise for resources in job websites and newspapers. Writers, designers and technology professionals – mostly unskilled – are hired by the dozens. The average salary of the employees ranges anything between $100 to $400 and the working hours stretch well over 72 hours per week. Next, these companies setup small sales calling teams to call up international clients asking for work. The sales pitch is often exaggerated and boasts of a few â€Å"big names†. To show their experience, these vendors cull-out a few odd CBT’s from other companies or ‘steal’ courses through their contacts. The basic quality that behooves a standard e-learning company is absent in these companies. Proprietors remain ignorant of even the most basic information that is essential to run the show. A Java programmer, for example, is asked to hone his skills in C++ or any other program since he is responsible for all ‘programming’ needs. Almost anyone who walks in for the position of writers is employed as an ‘instructional designer’, primarily because they can be asked to work for lesser salaries on the pretext that they lack instructional designing experience. Vendors also rely on these writers to validate the learning content for authenticity even when content validation remains the domain of the expert, the Subject Matter Expert (SME). The writers and designers are instructed to download content from Internet websites and ‘rewrite’ them before using it. A basic ignorance of the Internet medium on the part of the owners means that the writers are often confused with the content because no single idea or information on the Internet appears consistent. E-learning processes are virtually absent in these companies. All that offers a direct benefit to the proprietor becomes part of the practiced processes. A Project Manager, for example, may be required to recruit people, review e-learning courses, undertake marketing activities, and do just anything that catches the fancy of the owner. In some companies, it was observed that programmers were asked to work as typists. The motto: no resource should sit idle. Employees who work for more than 9 hours a day are neither paid additional remuneration nor are given facilities like cabs and food for their late stay and long hours of work. As an e-learning professional once remarked, â€Å"employees in these fly-by-night ventures reminds one of the rampant practice of human slavery in Africa and Arabian countries a few centuries back. Professional torture apart, these employees are also subjected to extremely inhuman conditions of work – congested workplace, outdated computers, stinking toilets, and the same paltry salary year after year. Employees in these companies too appear to have resigned to their fates – partly because their poor education that doesn’t stand them in good stead for jobs in big e-learning MNCs and also because most do not have a professional competence in English language. This phenomenon is rarely reported by any section of the Indian media, perhaps due to ignorance or for fear of antagonizing the international fraternity. The abysmal condition and the unplanned e-learning sector, however, have both a positive and a negative side to it. The positive side is that these e-learning ventures help to reinforce the fact that there is no alternate to quality, and quality comes from the big guys, not the fly-by-night operators. The flipside is that the employees in tiny Indian -learning ventures rarely get the exposure to standard work processes and world-class e-learning products thereby subjecting themselves to professional impairment. Unfortunate for the Indian e-learning industry, at a n era of globalization and information revolution, Indian laws too have failed to contain these IT hawks. While the existing labour laws do have provisions against inhuman practices in the private workplace, in practice they remain a mirage. Most of the employees neither have the financial resources to chase litigation nor are they willing to ‘waste’ their time. The Southern part of India presents a striking contrast to the North. Recent years have seen a rapid and strategic development of global e-learning companies in the South, in places like Bangalore and Chennai. Several global players have also setup their centers in Pune, Mumbai and Hyderabad. Not surprising, the South has become a favorite e-learning destinations for serious e-learning players because of the absence of the mayhem so rampant in the Northern part of the country. Although the same Indian laws apply to all states across India, security and infrastructure is usually better in the Southern states than in the North. Consequently, most of these global giants are reluctant to setup their operations in the North for obvious reasons: lax security, incompetent e-learning resources, and rampant corruption. However of all the paraphernalia, one primary reason that dissuades the big names in e-learning from setting bases in North India is the abysmally poor skill-sets of the workforce here. In an era of cut-throat competition, generalized skills fetch little or paltry returns. In the past companies like Tata Interactive Services, Brainvisa, Sify e-learning and Accenture have all failed to locate substantial trained workforce from the North for its setups in the South. Amidst all the rigmarole, smaller global clients seeking ‘cheap’ e-learning courses remain unconcerned about the operatives of these vile businessmen. The only thing that seemingly matters for them is ‘cheaper products’, even if it comes in poor quality or if the employees who developed them are subjected to inhuman practices. Its time that global clients shed their ignorance and act responsibly by seeking detailed credentials from smaller e-learning vendors in India on their HR processes, employee welfare schemes and workforce competence. Failing to do this will not result in the development of shabby e-learning courses. The state of e-learning in India, particularly the frenzy in North India, remains a serious concern for the industry. Either the law of the land has to haul-up the desperados or wait till the hawks eat up the industry for the worse. A regulatory authority is essential now, if the industry is to survive and prosper. Money-eyed hawks can’t be allowed to have a field day. If they hang around for long, the death of the industry in India is imminent. 1. 3 COMPANY HISTORY 1. 3. 1 SIFY SOFTWARE LIMITED Sify eLearning was formed in December 2000. With over 8 years of experience in the training domain and our speciality in Instructional Design and Interactive Multimedia Content Development, we have developed over 5000 hours of learning content comprising Web based training (WBT), Computer based training (CBT), and Instructor Led training (ILT) courses. We have close to 300 employees located in our offices in India, the US, UK, and the Middle East. In India, Sifys offices are located in Chennai, Delhi, Mumbai, and Bangalore. Sify eLearning, which ranks among the top three eLearning Services providers in India, is a part of Sify Technologies Ltd. (NASDAQ:SIFY), with a revenue of US$150 million in 2008. Sify Technologies (www. sifycorp. com) is a pioneer and leader in the Internet, networking, and e-Commerce services in India and serves more than 1500 corporate and 600,000 retail consumers. We are proud to be the preferred eLearning vendor to many Fortune 100 companies. 1. 3. 2EVERONN EDUCATION LIMITED Everonn is one of the leading educational companies in India. Everonn today is the largest VSAT education network in the World. Everonn is listed in both the NSE and BSE. With a firm belief that technology-enabled learning can truly nullify social and economic boundaries, Everonn’s achievements have helped millions of students achieve their dreams. From its pioneering VSAT-enabled virtual and interactive classrooms to its emphasis on offering only the highest-quality content to students, Everonn’s quest for excellence has enabled the company to repeatedly break new grounds in the Indian education industry. Everonn’s commitment to a better standard of education is the guiding principle behind all its activities, from making Pre-school toddlers school ready to enhancing the employability of college students and providing the best entrance exam guidance in the nation. 1. 4PROBLEMS IDENTIFIED The Research titled namely â€Å"A Study on Employee attitude Leadership Style† is a research study conducted among various managers in different functional areas in Sify Software Limited Everonn Education Limited. In this research study, the researcher has made an attempt to identify the various styles followed by leaders due to different behavior among employees. The study mainly focus on the various attitudes of employee’s in different groups and its impact of the performance if individual, group or team organization. Further, the study also focuses on finding out the significant relationship between the attitude of employees and its impact of completion of module, work, deadlines, and target. This study is limited to the managers working at Sify Software Limited Everonn Education Limited. 1. 5NEED FOR THE STUDY The need for the study is to bring out the various attitude of employee in different groups and its impact on the performance of individual, group or team organization. This research study is restricted to employees working in Sify Software limited Everonn Education Limited. Generally employees working in any software companies are from different background in the sense they are from different regions, different culture, language, belief, Qualification, religion, communities etc. , which generally varies from the employees working in other sectors. This difference in attitude of employees is a very big challenge for software companies since it leads to many conflicts among the employees that affect the conducive working environment of the organization. In this study the researcher mainly focuses on changes in attitude of employees and the level of impact on their performance. Further the researcher has made an attempt to analyze the change in leadership behavior due to changes in employee attitude. In addition, the study will also be helpful in finding out the significant relationship between the attitude of employees and its impact on completion of module, work, deadlines, and target. 1. 6OBJECTIVE OF THE STUDY 1. 6. 1PRIMARY OBJECTIVE 1. To study the changes in attitude of employees and the behavioral changes of leadership at Sify software limited Everonn Education Limited. 1. 6. 2SECONDARY OBJECTIVES 1. To identify and analyze the relationship between employee attitude and leadership behavior in Sify Software Limited Everonn Education Limited. 2. To analyze the level of impact of leadership behavior on the team and performance of team. 3. To find out various ways to improve the attitude of people towards organizational commitments. 4. To identify the relationship between the attitude of employees and their performance towards their job. 1. 7SCOPE OF THE STUDY The study may help to find out the style to be adapted by leadership that may help them to effectively control the attitude of employees and also it helps to influence the workers and to extract work from them. This study may show the various characteristics of employees and its impact on the performance. Generally employees working in any software companies are from different background in the sense they are from different regions, different culture, language, belief, Qualification, religion, communities etc. , which generally varies from the employees working in other sectors. This difference in attitude of employees is a very big challenge for software companies since it leads to many conflicts among the employees that affect the conducive working environment of the organization. In this study the researcher mainly focuses on changes in attitude of employees and the level of impact on their performance. CHAPTER 2 LITERATURE SURVEY 2. 1REVIEW OF LITERATURE ?Attitudes are not the same as values. Attitudes are evaluative statements –either favorable or unfavorable concerning objects people, or events. Employee values, attitudes, and leadership behavior play a very important role in enhancing employee work motivation and performance. Employee work values, attitudes and leadership behavior can carefully be adjusted to produce a strong impact on employee work motivation. It would, therefore, be interesting to examine the precise nature of their roles in influencing the intrinsic versus extrinsic motivation of employees. ?Leadership Theory Leadership Styles: Leaders and followers each have different traits, values and levels of motivation. Theories that explain leadership effectiveness in terms of situational moderator variables are called contingency theories of leadership (Yukl 2006). Fiedler’s (1964) contingency model of leadership effectiveness is contingent upon the interaction of leadership style and situational favorableness (Liu et al. 2003). Thus, leader effectiveness is the product of many variables related to the followers, the task, and the organization (Tatum, et. al. , 2003). Transformational leadership theory emphasizes longer-term and vision-based motivational processes (Bass Avolio, 1997; Liu et al, 2003) and attempts to capture the emotional and symbolic aspects of leadership, helping researchers understand how leaders influence followers and motivate them to make self-sacrifices, putting the needs of the mission or organization above materialistic self-interests (Yukl, 2006). Researchers have found that most managers believe there is no single universal style of leadership applicable in all situations (Yun, Cox, and Sims, Jr. , 2006; Lord et al. , 2001). For example, a task-oriented leadership style may be most appropriate where a job involves psychologically immature or inexperienced workers; whereas, a relations-oriented leadership style may be most appropriate where workers are highly experienced and can be trusted to work autonomously (Tatum, et. al. , 2003). ?Group Types: Yukl (2006) defines several types of teams that can be found within an organization; two such teams include: Functional and Cross-Functional. Yukl (2006) provides the following about each team: â€Å"Functional teams are characterized by members of an organization with specialized jobs but are all part of the same basic function (e. g. maintenance, quality, etc. ). These teams operate for a long duration of time with membership that is relatively stable. Cross-Functional teams are characterized by members from a combination of functional subunits (e. g. quality, production, sales, and maintenance) working together on projects that require joint problem-solving skills. These teams operate until their task is completed. Membership may be stable over the life of the team or it may change as some functions increase/decrease in importance†. Leadership Credibility: Credibility is the foundation of leadership, and employees want their leaders to be honest, inspiring, competent, and forward looking (Kouzes and Posner, 2000). The credible leader must be seen as well informed and worthy of belief (Stoner, 1989). Credibility n urtures collaborative, cooperative relationships where employees assume responsibility for accomplishing work-related objectives voluntarily (Gabris Ihrke, 1996). For credibility to exist there must be trust between leader and follower (Kouzes Posner, 2000). Leadership credibility deals with perceived believability toward the leader-supervisor as someone an employee can trust in a supervisor-subordinate relationship (Gabris Ihrke, 1996). Organizational Justice: Organizational justice theory is intimately tied to leadership and decision processes (Tatum, et. al, 2003) and is based on the idea that a set of justice rules is used by individuals to evaluate fair treatment; and the extent to which those rules are satisfied or violated determines perceptions of justice or injustice (Mayer, et al. , 2007). Procedural justice refers to the perceived fairness of the methods used to make organizational decisions (Tepper, et. al. , 2006; Bauer, et al, 2001). In procedural justice, employees are concerned about whether the decision process is fair and the process used to determine the outcome was just (Fernandes Awamleh, 2006). Perceptions of fair procedures enhance employee acceptance of organizational outcomes (Latham Pinder, 2005), lead to organizational commitment (Lind Tyler, 1988) and satisfaction at the individual level (De Cremer, 2007). Shared perceptions of justice at the group level are positively related to satisfaction and commitment to the organization (Mayer, et al. , 2007). Just outcomes signal to employees that they are valued by the organization (Tyler Lind, 1992). Individuals experience procedural injustice when they are denied voice and decision control (Tepper, et. al. , 2006). Interactional justice is defined as the interpersonal treatment people receive as procedures are enacted (Bies Moag, 1986; Colquitt, 2001). Interactional justice is concerned with how information is communicated and whether individuals affected by a decision are treated with respect and dignity (Fernandes Awamleh, 2006). ?Group Commitment: Commitment is believed to affect organizational performance (Fiorito, et al. , 2007) and outcomes such as job satisfaction (Williams Hazer, 1986). Commitment is strongly influenced by leadership (Kouzes Posner, 2000). When employees feel unfairly treated, they may respond affectively with low commitment (Latham Pinder, 2005). The effect of leadership style on group interaction depends on both the consistency of the leadership style and the attitude group members have toward the leadership style (Kahai, Sosik, Avolio, 1997). Describing the task in a way that links it to member values and ideals, explaining why a project or task is important, involving members in planning strategies for attaining the objectives, and empowering members to find creative solutions to problems (Yukl, 2006). If members see leadership as legitimate, they should remain more attached to the team and exert more effort to benefit it (Colquitt, Noe, Jackson, 2002). ?It is readily accepted that organizational change impacts employees in a variety of ways (French, Bell, Zawacki, 2000). Consequently, the impact of organizational change on employee attitudes has received considerable research attention (e. g. Gardner, Dunham, Cummings, Pierce, 1987; Griffin, 1997; Lines, 2004; Saari Judge, 2004; Schweiger DeNisi, 1991). Research indicates that employee attitudes are related to how individuals perceive or react to change (Mossholder, Settoon, Armenakis, Harris, 2000). This is important since positive perceptions of change can enhan ce the implementation of these organizational initiatives (Lines, 2004; Armenakis, Harris, Feild, 1999). In this study, employee attitudes are investigated when organizational change is caused by the introduction of new technology. As depicted in Figure 1, salient attitudes of interest include job satisfaction, organizational commitment, intent to turnover, and job stress. The most-used research definition of job satisfaction is by Locke (1976), who defined it as â€Å". . . a pleasurable or positive emotional state resulting from the appraisal of one’s job or job experiences† (p. 1304). Implicit in Locke’s definition is the importance of both affect, or feeling, and cognition, or thinking. When we think, we have feelings about what we think. Conversely, when we have feelings, we think about what we feel. Cognition and affect are thus inextricably linked, in our psy-chology and even in our biology. Thus, when evaluating our jobs, as when we assess most anything important to us, both thinking and feeling are involved. Continuing this theoretical development, Judge and his colleagues (Judge Bono, 2001; Judge, Locke, Durham, Kluger, 1998) found that a key personality trait, core self-evaluation, correlates with (is statistically related to) employee job satisfaction. They also found that one of the primary causes of the relationship was through the perception of the job itself. Thus, it appears that the most important situational effect on job satisfaction—the job itself—is linked to what may be the most important personality trait to predict job satisfaction—core self-evaluation. Evidence also indicates that some other personality traits, such as extra-version and conscientiousness, can also influence job satisfaction (Judge, Heller, Mount, 2002) In the research literature, the two most extensively validated employee attitude survey measures are the Job Descriptive Index (JDI; Smith, Kendall, Hulin, 1969) and the Mi nnesota Satisfaction Questionnaire (MSQ; Weiss, Dawis, England, Lofquist, 1967). The JDI assesses satisfaction with five different job areas: pay, promotion, coworkers, supervision, and the work itself. The JDI is reliable and has an impressive array of validation evidence. The MSQ has the advantage of versatility—long and short forms are available, as well as faceted and overall measures. Another measure used in job satisfaction research (e. g. , Judge, Erez, Bono, Thoresen, in press) is an updated and reliable five-item version of an earlier scale by Brayfield and Rothe (1951). All of these measures have led to greater scientific understanding of employee attitudes, and their greatest value may be for research purposes, yet these measures may be useful for practitioners as well. In practice, organizations often wish to obtain a more detailed assessment of employee attitudes and/or customize their surveys to assess issues unique to their firm. ?Job satisfaction is one of the most extensively researched work-related attitudes (Loscocco Roschelle, 1991). Saari and Judge (2004), however, observed that HR practitioners lack thorough knowledge of job satisfaction and related antecedents. Job satisfaction is operationally defined as an individuals assessment of the degree to which their work-related values have been achieved (Locke, 1969; Locke, 1976). Research suggests that organizational change has a discernable impact on job satisfaction (see, for example, Ferguson Cheyne, 1995) which is associated with organizational citizenship behaviors that are beneficial to organizational effectiveness (Organ, 1990). ?Organizational commitment is also a frequently studied job attitude (Lines, 2004; Loscocco Roschelle, 1991). Definitions and conceptualizations of the organizational commitment construct are numerous and diverse. Morrow (1983) observed at least 25 different conceptualizations of organizational commitment. Despite this diversity, OReilly and Chatman (1986), among others, suggest that psychological attachment to an organization is a theme underlying most conceptualizations of organizational commitment. Of particular interest in this study is the relationship between affective organizational commitment and reactions to the organizational changes since individuals with high levels of affective commitment tend to exert extraordinary effort on behalf of an organization (Porter, Steers, Mowday, Boulian, 1974). In addition, individuals with high levels of affective commitment are likely to remain with an organization because they want to remain with the organization (Porter et al. , 1974), not because they have no other alternatives or because of social pressure. CHAPTER 3 RESEARCH METHODOLOGY 3. 1PROPOSED METHODOLOGY 3. 1. 1FOR EMPLOYEES The Researcher has proposed to use Qualitative and Analytical type of research. The Researcher has proposed to use Qualitative type of research, to assess the behavior of various employees in different teams which has an impact on overall performance of the team. The Researcher has also proposed to use Analytical type of result to analyze the effect of behavior on their individual performance towards their relationship with peers etc. 3. 1. 2FOR MANAGERS To assess the changes in leadership behavior due to changes in employee attitude, the Researcher has used the same Qualitative and Analytical type of research design. 3. 2RESEARCH DESIGN The research design is the blue print for fulfilling objectives and answering questions of specific research problem. A research design is purely and simply the framework a plan for a study that guides the collection and analysis of the data. The research designs used in this project are listed below. 3. 2. 1 DESCRIPTIVE RESEARCH To describe the characteristics of certain groups e. g. users of a product with different age, sex etc. , to determine whether certain variables are associated e. g. , age and usage of a product. 3. 2. 2 ANALYTICAL RESEARCH To analyze the behavior of employees and its impact of deadline productivity. 3. 3DATA COLLECTION METHOD In this study the researcher has proposed to use both Primary and secondary data. 3. 3. 1PRIMARY DATA Primary data will be collected through a structured Questionnaire from the target respondents.